IWC Schaffhausen in an international watch making brand more commonly known and famous for its more “engineered-for-men” style isn’t the company that one might approach looking for a rose gold watch for ladies, but it seems like that might change.
In the 2017 Salon International de la Haute Horlogerie, the IWC recently launched models for their female customers, as part of the Da Vinci collection; the Da Vinci Automatic 36, and the Da Vinci Automatic Moon Phase 36, both of which are available with a variety of options to choose from.
Chris Grainger-Herr, incoming CEO for IWC, stated that this was the company expanding its horizons and testing out the waters. He states, that while the IWC’s ‘engineered-for-men’ approach is still a key part of the business, appealing to their female customers is something they must do as a growing brand. This release, IWC says, will be followed with more watch designs for women, which is good news for the brand’s female customers.
Grainger-Herr elaborates, saying that engineering isn’t just a science, but also artistic in that it’s a design statement. IWC’s statement doesn’t involve overly decorated pieces, which the company has found to be appealing to a considerable amount of women, who go for the more elegantly simple designs rather than the overly effeminate and dainty pieces.
Both the Automatic 36 and Automatic Moon Phase 36 retain the classic IWC aesthetic, modified with feminine touches such as more rounded designs on the components and the occasional touch of encrusting. The watch straps are available in a number of varying colors, like raspberry or dark blue. Both are available in either stainless steel, or 18ct red gold, with the additional option of choosing whether or not the bezel will be diamond encrusted. The watches run on self-winding movement with a reserve of 42 hours.
IWC’s current CEO, Georges Kern, who will step down to become Head of Watchmaking for the Richemont Group, state that the company will, indeed, remain a men’s brand, but that they explore the women’s market for watches. In addition to additional Da Vinci watches for women, the Pilot and Portofino will also include designs for women in the future, which might mean that the company might offer a rose gold watch for ladies.