Rss

3 Things To Look For In Courier Companies

Not all things are done electronically. Some services still require manual labour such as those done by courier companies. If you frequently send packages or documents across states or all over the county, it is essential that you choose a courier that will do the service for you regularly. Having reliable courier company eliminates the need for you to go to travel just to deliver the package or gift to your recipient. Doing the delivery by yourself can be time-consuming and expensive. To hire a reliable company, here are some of the things that you should check.

Electronic services and deals

Choose a courier companythat makes serving its customers easier and for the customers to have an easier time while doing business with the company. One of which is to provide online quote tool that will make it easier for the customers to estimate how much they are going to spend for the courier services. Aside from convenient services, look for courier companies that offer discounts and promo deals to allow their customers to save money.

Offers local and international services

If you would second packages and documents across the globe, it is only right to look for a courier company that has wide service coverage or at least, has affiliates in other countries in order to serve you. Before coordinating with the company to do service with them, visit their website to determine the areas or country that they cover. Find out if the courier company offers low cost international services and if it is competitive in comparison to the rates collected by other companies.

Guaranteed fast and secure transactions

Choose one of those courier companies that is trusted in the industry. Read reviews and testimonials to find out if there are complaints against the company such as missing or damage parcels or reports on delayed deliveries. A courier company should be true to their guaranteed time of delivery which is 24 hours or next-day delivery for local parcels while the estimated time of delivery for international shipping is 1-5 days.

The Cost Of SEO Services

affordable-seo-services-1024x914

Most companies today are taking advantage of what the online world can offer. More and more businesses are establishing their brand online like the UglyChristmasSweater.com.

Perhaps the most common question asked by the marketing people in businesses with websites is: “How much SEO will cost them and why they need SEO.” The answer to this question is: It depends. Everyone hates this kind of answer and most people will think that this is another marketing stint that digital marketers are using in order to get more money from the pockets of their clients. The fact is that there are really so many things that you have to consider before determining the right pricing for the SEO services.

The importance of SEO

SEOs can sell from as low as $499 per month to as much as $40,000 a month. The value of the SEO services that you will enlist is somewhere within the range and will depend on the specific circumstance that you are in. But before you can understand your value, you have to know first what is SEO and why it is critical to the success of your business. Business owners are still confused about SEO with a lot of people still confused what are paid and non paid searches.

Google is the single biggest referrer of search traffic for both paid and non-paid searches. So if you want to have a steady flow of traffic in your website, SEO is important. With SEO, the search engines will understand what your website is all about and how it can help the users. If your website pages are relevant and have sufficient authority, you will be rewarded with an equally high visible listing and a strong traffic to your website.

What SEO do with your money

When you seek the help of SEO agencies, they will do the traditional activities for you.

  • Market research. SEO will research your company, your products, your competitors, you online marketing strategies and tactics and the industry.
  • In depth research of competitors. This activity involves researching the marketing strategies and tactics of your competitors.

Strategy implementation and development.

Why Consumer Preference Is Shifting To Flexible Packaging

biodegradable packaging

One of the most important factors that Paper Mart considers is consumer preference for packaging. Packaging materials need not only enhance aesthetics, they should provide the protection that guarantees safety during transport. One of the most noticeable changes in consumer preferences recently is the shift from rigid food packaging formats in favor of more flexible formats.

The global demand for flexible packaging is expected to reach about $99.1 billion by 2019. In fact flexible packaging is the fastest growing segment in the packaging industry with an expected CAGR of 4.4%. According to experts, the Asia Pacific region is identified as the most lucrative regional market for flexible packaging considering the development of food and beverage industries. The increase in demand is also associated with the rising disposable incomes in the region and the shift in consumer preferences towards flexible packaging. The flexible packaging market in the Asia Pacific region is expected to match the global CAGR of 4.4% between 2013 until 2019. The world packaging market also expects potential growth due to emerging markets particularly in Brazil. The major market segments of flexible packaging are Europe and North America.

Among the different industries all over the world, the food and beverage industry is expected to contribute to the growth of flexible packaging formats because of transportability, durability and re-sealability. Raw materials for flexible packaging include PVC, paper, aluminum, polyamide, polypropylene and polyethylene. When these materials are used, packaging becomes lightweight and durable. Packaging manufacturers also prefer the materials because it is relatively more cost effective.

Plastics used to be the material of choice for flexible packaging. Plastics accounted for approximately 70% of flexible packaging in 2012 in the global market. However, the growing consumer concerns over the environment and the government initiatives to help increase the demand for biodegradable packaging has seriously affective the plastic packaging industry.

There has been an increase in demand for cellulose packaging because of its high durability and the protection it provides against external factors like sunlight. In the future, it is expected that cellulose will be highly demand in the development of biodegradable flexible packaging.

Bronies May Have Greatly Helped Lift Hasbro Company Up

mypony

It is no secret that Hasbro has become one of America’s most favorite companies. But with the way their competitors are going, it might be a wonder as to how Hasbro has managed to stay ahead in their game. The most likely answer to this is because of the company’s most girly product which has been shooting up every year.

In the recent earnings report of Hasbro, it was revealed that the company has seen a huge growth in their “Girls” sector, particularly with My Little Pony and Nerf Rebelle. The growth itself is already an achievement knowing that all the other traditional pillars of the toy industry, brands which have been part of children’s lives before, are now continuously flagging like Hasbro’s board games, Playskool as well as Mattel’s Barbie franchise and Fisher-Price.

My Little Pony has been performing extremely well over the past years, especially when its reboot was launched back in 2010. In fact, the My Little Pony franchise had propelled the girl’s category of the Hasbro Company to their very first $1 billion back in the year 2013.

In the first quarter of the year 2014, the Girl’s sector has grown to an outstanding 21 percent. The growth can be attributed to the My Little Pony and Nerf Rebelle brands which have continued to perform strongly in their category.

When you would compare their growth rate to the girls of Mattel, you would find that they are literally slamming them against the wall as proven how Barbie had fallen 14 percent in the same quarter.

Now with the Girls category performing extremely well, there is one question to be raised: are girls really the one who had bought their products?

That question is really difficult to answer since there is also a fandom that has continuously supported the My Little Pony franchise ever since the launch of My Little Pony: Friendship is Magic. The reboot didn’t just attract little girls; they have also attracted a wide number of grown men who now call themselves Bronies or simply the Brony fandom.

The fandom continues to buy their merchandise like My Little Pony pajamas, hoodies, shirts as well as attending various My Little Pony conventions all around the world. So it is only fitting to acknowledge that the Bronies have greatly contributed to the continued growth of the My Little Pony franchise.

Start Turning Your Hobby Into A Business

If an aspiring entrepreneur can benefit from doing something he loves then turning it into a business is the next best step. It could be a hobby, something he does when he has some free time or something he is very passionate about.

A starting businessman can start with something small and test it on the market. One very important thing to consider is if he can take his product or expertise to the market. If the market takes it well then he may start deciding whether he is ready to start a business of his own.

One thing for sure, he will be facing a dilemma like most starting entrepreneurs, leave his full-time day work and focus on his new business or leave it as a sideline. Most businesses take up a lot of time and effort if a person really wants it to work.

Here are some tips from business experts Simon Devonshire and Tina Ritchie which they shared in an article in BBC News:

• Know the problem to be solved
• Think of a brand name, unique logo and own the website name
• Inquire about loans and grant schemes that are available
• Don’t invest big in the beginning of a venture, sell and test the market first

Either a person is into baking, jewellery making or programming the next hit website in the World Wide Web, he should have a general idea of what problem he is trying to solve and what purpose the product serves. Most often, starting entrepreneurs are having a hard time finding the right product to sell rather than finding funds to start a business.

Once he got an idea and he knows what he wants to do, he can ask around and apply for grants and loan schemes that are available for him. A new business could start with something small. Not until the product is tested by selling in the market will you know if you are onto something.

A business will thrive if a person does what he loves and loves what he do.

6 Online Trends Small Businesses Must Be Aware Of

Ecommerce sites have obviously prepared for Black Friday and Cyber Monday and now they are looking forward to holiday sales. Nobody slows down with their efforts because it is the season where people in almost all parts of the world are holiday shopping for stuff like Ugly Christmas Sweaters. However, the landscape for online shopping has changed and it makes sense for online businesses to adopt their strategies to the present trend.

Ecommerce trends that small business owners need to be aware

1. Mobile Friday – as consumers become enamored with their mobile phones, online shopping will continue to be made through mobile phones and tablets and ecommerce sites need to ensure that their sites are optimized for different platforms that customers choose to access ecommerce sites.

2. Fast shipping – in order to provide the customer with a significant shopping experience, businesses must now offer free or fast shipping options. If this option cannot be provided by a business, there must be creative ways with which to handle delivery.

3. Business without bordersthe global growth of ecommerce is overwhelming. Black Friday ecommerce sales were the highest ever and email marketing was the driving force behind mobile shopping that broke all previous records. This is a wake call to businesses that have not yet made efforts to provide their customers with an online shopping experience.

4. Content marketing remains important – because it remains as the method to establish trust and credibility for an online site. Small businesses should increase their budget for content marketing for the holiday season so that their targeted audiences will have something to look forward. Information is very crucial and it inspires customers to make purchases.

5. Building a solid brand – no business can survive without a solid brand and no matter what marketing strategies and campaigns are made, brand must always be the priority

Making customers happy is a win-win solution for businesses particularly if they provide the customers with a unique shopping experience. When a business offers lower prices, better services and more options, it means happier customers. However, no matter what type of marketing strategies and campaigns are made, brand remains to be significant because it is the foundation of a business.