Deliveroo Introduces Dark Kitchen

Technology has brought us this far considering that there are courier companies in Melbourne but the startupDeliveroo was still able to make it. Unlike other delivery services that utilize vehicles in going from point A to point B, the company delivers using the traditional bicycles.

It is the habit of Levi Aron, the Aussie manager of Deliveroo, to play the role of a delivery rider wearing reflective jacket while riding the bike. According to him, delivering made him realize that unpredictable things happen. He shared how he once delivered to a couple in their 50s and they gave him a $5 tip all in 20 cents coins.

Aron is not after the tips but experiencing what the employers go through gave him more insights into the food delivery venture that he is leading. He added that he was able to try the technology first-hand and he gets to work with the riders of the company.

This is an important measure Aron has to take as his food delivery business expanding into a new venture they call dark kitchens. Formally, Australia will know this service as the Deliveroo Editions.

As of writing, the British startup is worth over $2.6 billion. The goal of Deliveroo Editions is to deliver to customers a network of kitchens all across Australia. The company has already tried the concept in various places such as Dubai, the Netherlands, Britain and its recent stage will be in Australia.

Deliveroo was able to gather $488 million worth of funding in September in order to accomplish this new venture. Their goal is to create around 200 kitchens all over the globe before Christmas arrives.

Every location of Deliveroo Editions will have between eight and nine kitchen built especially for this purpose. They will be set up for delivery and every kitchen will be designated to a specific brand of restaurant.

Aron is happy to be partnering with the best restaurants in the country. They will be able to deliver the supplies to the area where demand is high. As the scene for courier companies in Melbourne is changing, the same growth is happening to the startup Deliveroo.