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OYO Rooms Ventured Into Wedding Industry

The competition in the wedding industry has become stiffer with the addition of OYO Rooms, a well-known brand of hotel chain. The company recently ventured into the wedding business with the launch of their SBU or Strategic Business Unit, Auto Party. The goal of this unit is to provide customers with a one-stop shop when it comes to everything they need for the wedding. In Australia, couples would have to find a company for marquee hire in Sydney, hunt down a florist or a baker but with this unit the clients will have access to a network of vendors.

The unit was conceived because of the number of requests OYO Rooms has been receiving since they are already making use of the current services offered by the company. Majority of these requests are made by corporations and companies to help them organize events related to business matters as well as hosting conferences. OYO decided to go all out and grab the opportunity to offer something more than that.

Looking at the wedding industry in India, experts believe that the new segment will help the company earn around $54 billion. Wedding planning is such as a demanding industry that it comes as no surprise that many startups are releasing their own ventures. OYO will have a head start though because it is already in control of a number of hotel properties which is one of the most important elements in a wedding.

According to OYO, there are around 50 venues that can be used by Auto Party which are located in difference cities. The goal is to find more in order to offer at least 100 options to clients before 2018 ends. The business was originally managed offline but it has been included in the main application by OYO. Through the app, the clients will be able to see the venue through a video while food tasting can be arranged on the same app.

This new trend is expected to spread to Australia where marquee hire in Sydney and booking other vendors can be accomplished by clients through a mobile app.