Preparing the Store for Holiday Sales


The holiday season is just around the corner and retailers need to make sure that stores are prepared to for the influx of buyers. According to the National Retail Federation, it is expected that holiday sales will increase by 4.1% over last year’s sales to an astounding $616.9 billion. The holiday season accounts for 20% to 40% of a retailer’s annual sales and accounts for at least 20% of the industry’s total sales every year.

When preparing the store for the holidays, retailers can get their ideas from what transpired in the previous year. What has worked successfully in the store and what did the customers like? What needs to be improved and what strategies worked successfully the past year? What type of atmosphere will be created for this year’s holiday customers?

Some of the more important steps when planning are to get the sales floor ready and to check inventory and stock before everything gets too busy. Retailers need to have enough merchandise to handle increased demand which means stocking up on store supplies like retail gift bags, gift certificates, holiday gift wrappers and ribbons. Retailers also need to plan for window display and special holiday signage.

There is a range of choice when it comes to window display but retailers should be able to showcase their merchandise in the best way possible. Buying certain categories and getting them in displays is very important. For example, having retail gift bags on display is not good for sales because customers usually want to check out the designs. Hanging the gift bags is a better option because it would be easier for customers to look at the designs they want and they will be more inclined to buy.

Hanging rods are best tools for items like gift bags, accessories and small merchandise while display shelves work best for tech gadgets, electronics, apparel and shoes. Signage that promotes the holidays and other special events is the most cost effective method to advertise.

Make sure to have the right window display because it is the first thing that potential customers see when they enter your store. Make sure you have adequate supply of retail gift bags that will accommodate the purchases.